About Us
A Diversified Group Building Sustainable Value
SAMI BIN AYYAD GROUP is a diversified business group established in 2023, developing activities and projects across five strategic sectors: Apparel, Construction, Sustainability, Research, and Education.
Our vision combines practical expertise, continuous development, and innovation through an institutional framework focused on operational efficiency, strategic partnerships, and long-term value creation for clients, partners, and communities.
We believe the success of a business group depends not only on diversification, but also on a clear vision, effective management, disciplined execution, and the ability to turn opportunities into practical results. We aim to build an evolving organization capable of responding to changing markets, exploring new opportunities, and contributing to sustainable economic and social development.
2023
Established Year
5
Strategic Sectors
100%
Committed to Growth
Our Vision & Values
What We Do
Integrated Capabilities Across Strategic Sectors
SAMI BIN AYYAD GROUP operates across several strategic sectors united by a shared commitment to business development, performance improvement, and sustainable value creation.
Construction & Contracting
Focuses on project development and execution, planning, resource management, and monitoring quality and schedules in line with project requirements.
Sustainable Environment
Promotes responsible resource utilization, operational efficiency, and solutions that consider environmental, economic, and social dimensions.
Apparel & Garment Manufacturing
Specializes in women's and children's garment manufacturing, product development, contract manufacturing, FOB programs, and fabric manufacturing and dyeing within available operational capabilities.
Natural Products
Focuses on sourcing and supplying a diverse range of natural food products, including honey, olives and olive oil, dates and date-based products, herbs, spices, and natural powdered juices, with an emphasis on product variety, sourcing quality, and meeting the needs of diverse markets.
Our Approach
Strategic Planning. Operational Excellence. Long-term Partnerships.
SAMI BIN AYYAD GROUP follows an institutional approach that combines strategic planning, operational efficiency, quality, innovation, and long-term partnerships.
We begin by understanding market and client needs, defining project objectives and requirements, and developing appropriate plans based on the assessment of opportunities, resources, and risks.
We focus on improving processes, strengthening coordination among teams, monitoring performance, and using results and feedback to support continuous improvement. We encourage knowledge exchange and seek to establish professional relationships based on commitment, transparency, and shared interests.
Sustainability and responsibility are also considered when evaluating growth opportunities, supporting efficient resource utilization and long-term business value.
Market Insight & Assessment
Understanding market requirements, defining objectives, and evaluating resources and risks.
Structured Execution
Streamlining procedures, team coordination, and rigorous performance monitoring.
Continuous Refinement
Harnessing feedback, results, and knowledge exchange to elevate quality.
Sustainable Value
Ensuring responsible resource use and safeguarding long-term business impact.
Our Values
Core Values Guiding Every Decision
The culture of SAMI BIN AYYAD GROUP is guided by core values that shape our business practices, professional relationships, and strategic decisions.
Commitment
Honoring responsibilities and agreements while working diligently toward defined objectives.
Responsibility
Taking ownership of decisions and tasks while considering stakeholder interests.
Integrity and Transparency
Upholding honesty, clarity, fairness, and ethical professional conduct.
Quality and Excellence
Paying attention to detail, improving performance, and delivering outputs aligned with agreed requirements and standards.
Innovation and Development
Encouraging new ideas and using knowledge and technology to develop better solutions.
Partnership and Trust
Building long-term relationships based on mutual respect, cooperation, and commitment.
Sustainability
Considering business continuity, resource efficiency, and economic, social, and environmental impact.
Continuous Learning
Developing skills and learning from experience to strengthen adaptability and growth.
Why Sami Bin Ayyad
Built on Trust, Delivered with Precision
SAMI BIN AYYAD GROUP seeks to build professional partnerships that deliver long-term value through a clear vision and a structured approach to business development.
Strategic Diversification
Operating across five sectors creates opportunities for cooperation and development.
Long-Term Vision
Focusing on business continuity and relationships that extend beyond short-term results.
Understanding Partner Needs
Developing solutions aligned with client objectives and project requirements.
Quality and Efficiency
Emphasizing planning, execution, and performance monitoring against agreed standards.
Flexibility and Development
Responding to market changes while continuously improving capabilities and processes.
Trust and Commitment
Promoting transparency, mutual respect, and accountability.
Responsibility and Sustainability
Seeking to create lasting economic and social value for partners, communities, and future generations.
We believe successful partnerships begin with a clear vision, grow through structured execution, and endure through trust, commitment, and shared value creation.
Company Leadership
The People Behind the Vision
The group is led by experienced founders bringing decades of leadership across contracting, manufacturing, sustainability, and education.
Sheikh Sami Bin Ayyad
A career in contracting, trade and investment spanning five decades — from contracting and finishing in 1977, through gold, wholesale food and heritage publishing, to building today's diversified group.
Abdulhakam Mashhour
Founder & CEO of EnviroTaqa. A certified environmental consultant with executive HSSE leadership across the Middle East oil & gas sector, working with BP, Shell, ENI and Schlumberger.
Abdulrahman Sami Bin Ayyad
CEO of the JZRA factory and brand, and General Manager for contracts at the group. Founder of Rewaq Academy (2019) and a researcher in heritage editing and scientific research.
Abdullah Sami Bin Ayyad
Leads business development across the group's divisions, connecting partners and clients with the right sector capability.
Company Governance
Balancing Operational Flexibility with Institutional Discipline
SAMI BIN AYYAD GROUP recognizes that effective governance supports trust, defines responsibilities, strengthens decision-making, and promotes business continuity. We seek to develop a governance framework suited to the Group's structure and diversified activities.
Clear Responsibilities and Authorities
Defining roles and responsibilities to support organization, coordination, and accountability while minimizing overlap.
Decision-Making
Using structured planning, opportunity and risk assessment, available information, and strategic objectives to support decisions.
Oversight and Accountability
Monitoring performance, evaluating results, and reviewing compliance with established responsibilities and procedures.
Integrity and Transparency
Promoting ethical professional practices, transparent interactions, and protecting confidential information.
Risk Management
Identifying and assessing operational, financial, contractual, and regulatory risks and considering appropriate mitigation measures.
Legal Compliance
Observing applicable laws, regulations, licenses, and regulatory requirements across all operating sectors.
Protection of Assets and Information
Safeguarding Group resources, data, and commercial information and using them strictly within defined authorities.
Continuous Development
Reviewing and improving governance practices as the Group grows and its business activities expand.
Group Policies
Professional Standards & Guiding Policies
The policies of SAMI BIN AYYAD GROUP reflect its commitment to organized business practices, clear professional expectations, responsibility, and compliance. They provide a general framework for supporting performance quality and business relationship continuity.
Professional Conduct & Business Ethics
Upholding integrity, respect, fairness, and accountability in all dealings.
Quality & Continuous Improvement
Defining quality requirements, monitoring performance, and using feedback to improve results.
Occupational Health & Safety
Promoting safe working environments, identifying hazards, and observing applicable safety requirements.
Sustainability & Environmental Responsibility
Using resources responsibly, minimizing waste, and considering environmental impacts.
Information Protection & Confidentiality
Safeguarding commercial, technical, financial, client, and partner information.
Conflict of Interest
Avoiding circumstances that compromise objective decisions and transparently addressing potential conflicts.
Anti-Bribery & Anti-Corruption
Rejecting unlawful practices and supporting ethical commercial dealings.
Client & Partner Relations
Maintaining clear expectations, professional communication, contractual commitment, and responsible problem resolution.
Procurement & Supplier Relations
Considering quality, cost, supply capability, delivery commitments, and transparency.
Risk Management & Business Continuity
Identifying risks, assessing their impact, and considering measures to mitigate them.
Legal & Regulatory Compliance
Observing applicable legal, regulatory, and licensing requirements.
Social Responsibility
Considering the social impact of business activities and encouraging responsible initiatives.